Ripple Partners with Lunu to Boost Crypto Adoption

Enterprise blockchain and crypto solutions provider, Ripple announced today that it has partnered with Lunu, a Berlin-based startup. The collaboration will facilitate Lunu’s luxury retailers in accepting crypto as a form of payment using the Liquidity Hub of Ripple.

Lunu enables luxury retailers across the United Kingdom and the European region to accept cryptocurrency payments in store through its POS terminal and online widget. The partnership between Ripple and Lunu will drive the adoption of crypto assets among consumers and retailers.

“For luxury retailers, it is vital to stay on top of the latest trends, and when it comes to payments the greatest innovation is coming from the evolving crypto scene. Thanks to Lunu these retailers get access to new younger more affluent audiences that are constantly growing in number. Our partnership with Ripple has the potential to greatly impact retailers’ customer service offerings by expanding the variety of payment methods and by portraying retailers' brands as more innovative and progressive,” said Rajesh Madhaiyan, the Director of Product at Lunu.

In May 2022, Ripple announced a partnership with FINCI, an online international money transfer provider in Lithuania, to facilitate payments through RippleNet’s on-demand liquidity.

Ripple introduced Liquidity Hub recently in an effort to boost long-term crypto adoption. The customers of the Liquidity Hub can easily access crypto assets from a wide range of international venues.

“Crypto liquidity is the common thread that underpins all of Ripple’s solutions, from payments to lending and credit. Our ambition is to build a suite of enterprise-oriented crypto products for the benefit of our clients and their customers. This is why we are so excited by this fantastic new use case for Liquidity Hub which will enable Lunu’s luxury retail clients to accept crypto payments at the point of sale,” commented Sendi Young, the Managing Director of Europe at Ripple.