Binance Calls Its Multi-Asset Strategy a Financial “Super App”

Binance has for the first time described its expansion beyond crypto as a plan to build a “multi-asset financial super app,” outlining a strategy that combines traditional brokerage, stablecoin payments and tokenised securities inside a single platform.

The positioning accompanied the launch of US equities trading for global users outside the United States. While the stock product itself was announced previously, the company has now provided new details on how it intends to connect conventional brokerage with tokenised assets and on-chain finance.

Binance "Super App" Strategy: Expanding Beyond Trading into Payments and Financial ServicesShunyet Jan, Head of Spot Trading and Derivatives at Binance, told CoinDesk that the exchange is seeking to transform into a "super app" integrating payments and a broader range of… pic.twitter.com/BMOWMtsH4r

Stocks Today, Tokenisation Next

Eligible users can now trade more than 7,000 US-listed stocks and ETFs through Binance’s ADGM-regulated brokerage partner, Nest Trading, with execution and custody provided by Alpaca.

The service includes zero-commission trading, fractional shares from $5, fully paid securities lending and funding through USDC, USDT, USD1 and BNB. Sale proceeds are settled in USDC.

“We have set out to reach the next 3 billion users,” said Yi He, co-founder and co-CEO of Binance. “To do that, we need to make it simpler for users to access opportunities across asset classes, diversify their portfolios, and move more easily between traditional investing and on-chain finance. That is what a multi-asset financial super app should help people do.”

The Two-Layer Equity Model

Alongside conventional brokerage, Binance disclosed new details of its upcoming tokenised equity offering. The company said bStocks will be issued by BTECH Holdings, a special purpose vehicle registered in Abu Dhabi Global Market, subject to regulatory approval.

Unlike the brokerage product, bStocks will trade directly on Binance Exchange and represent certificates backed one-to-one by underlying US equities and ETFs.

The brokerage and tokenised products are designed to operate alongside one another. Users can hold conventional shares through the regulated brokerage structure while gaining access to tokenised versions as they become available.

Rather than replacing conventional brokerage with tokenisation, Binance is building both products in parallel. That gives users access to regulated stock ownership today while expanding the platform toward tokenised securities as the regulatory framework develops.