Prada Group Uses Blockchain Technology to Verify Authenticity of Products
Prada Group, the parent company of Miu Miu, has embraced high-tech solutions like blockchain technology to combat counterfeit products. The company, in cooperation with the Aura Blockchain Consortium, has launched blockc...
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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.
The company, in cooperation with the Aura Blockchain Consortium, has launched blockchain services that allow customers to verify the authenticity of their purchased products, according to a Wednesday report from Bloomberg. ...
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