Bitget Races Into Brazil’s Crypto Market With Porsche Cup Sponsorship

Crypto exchange Bitget entered into a partnership with the Porsche Cup Brasil 2025. The global crypto exchange is backing professional driver Flávio Sampaio, marking its first direct involvement in high-speed racing. According to the announcement, the deal features a Bitget-branded Porsche 911 GT3 Cup.

Cryptocurrency and Racing

According to the company, the Porsche Cup Brasil reportedly kicked off its 2025 season in March and will run until November, bringing together top racing talent from Latin America. Bitget’s sponsorship of Flávio Sampaio not only places its name on the track but also makes it the first cryptocurrency exchange to participate in this prestigious competition.

Speaking about the deal, Gracy Chen, the CEO at Bitget, said: “This partnership isn’t just about speed on the track—it’s about accelerating innovation in the crypto space. We find that Flavio's sportsmanship also dwells on the same principles that drive Bitget: strategy, adaptability, and high-performance execution.”

#Bitget is proud to sponsor Flávio Sampaio in #PorscheCupBrasil 2025, making history as the 1st crypto exchange to back a driver in Latin America’s top racing series! 🏎️Stay tuned for the grand opening race in April 2025! 🏁👇https://t.co/MbOLpU8nF0

Bitget is no stranger to high-profile sports partnerships. From working with Lionel Messi between 2022 and 2024 to sponsoring Juventus’ women’s football team, the exchange has used sports as a key marketing channel. On the social media platform X, Bitget has a following of 4.5 million users.

Currently, Bitget also supports notable athletes such as Turkish wrestling champion Buse Tosun Çavuşoğlu, gold-medalist boxer Samet Gümüş, and national volleyball player İlkin Aydın.

The Road Ahead for Bitget in Motorsport

Brazil’s cryptocurrency market is expanding rapidly, with over 40 million users embracing digital assets. Bitget’s entry into the Porsche Cup Brasil strengthens its foothold in this critical market, offering greater visibility among an audience that values precision, strategy, and performance, key traits in both racing and investing.

The partnership also offers fans exclusive experiences, including VIP access to the Paddock Terrace, live race insights, and the opportunity to ride alongside professional drivers in Bitget-branded helmets. These activations aim to deepen engagement between the crypto community and motorsport fans.

With a Bitget-liveried Porsche 911 GT3 Cup expanding in Latin America’s largest Grand Touring competition, the exchange will expand its services in the region. Early this year, Bitget emerged as the second-largest crypto exchange globally after its user base rose 400% to 100 million users.