Bitpanda Expands Sports Presence, Becomes FC Basel’s Shirt Sponsor

Bitpanda is expanding its presence further in European football by becoming the main sponsor of Swiss football club FC Basel 1893. The crypto exchange's branding will now appear on the front of the football team’s shirt.

Taking Bitpanda in Front of Football Fans

Announced today (Tuesday), the sponsorship deal will also give Bitpanda brand visibility in and around St. Jakob-Park, FC Basel’s home stadium, which has a capacity of about 40,000 spectators.

𝗙𝗖𝗕 & 𝗕𝗶𝘁𝗽𝗮𝗻𝗱𝗮 – 𝘔𝘦𝘩𝘳 𝘢𝘭𝘴 𝘙𝘰𝘵 𝘶𝘯𝘥 𝘉𝘭𝘢𝘶. 𝘔𝘦𝘩𝘳 𝘢𝘭𝘴 𝘦𝘪𝘯 𝘛𝘳𝘪𝘬𝘰𝘵 🔴🔵 Als neuer Hauptsponsor, ziert @Bitpanda ab der Saison 25/26 die Trikotbrust des FCB.Innovation trifft Tradition. Auf dem Platz. In der Stadt. Für die Zukunft.… pic.twitter.com/PECZnKTTus

Although the deal will become effective from the 2025–2026 season, the announcement highlighted a multi-year agreement between the football team and the crypto exchange. However, the financial terms of the deal remain undisclosed.

Read more: How Much Fancy Sport Sponsorships Actually Cost?

“With Bitpanda, we gain a strong international partner by our side, who not only shares our values but is also rooted in the heart of Europe, just like us,” said David Degen, Chairman of FC Basel 1893.

Sports Sponsorships Have Value

Bitpanda has an extensive presence in the sports arena. It already sponsors Paris Saint-Germain, FC Bayern Munich, AC Milan, and elite tennis players including Stan Wawrinka, Alexander Zverev, and Dominic Thiem, along with other sports events. However, with the latest deal, the exchange’s logo will appear on the shirts of a sports team for the first time.

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FC Basel is one of the top Swiss football clubs. As the name suggests, it was founded in 1893 and has a rich sporting history within the country and across Europe. Although the club is not currently playing in the pan-European Champions League, it has a strong chance of qualifying for the 2025–26 season based on its current performance in the 2024–25 Swiss Super League, where it is leading the standings.

FC Basel’s qualification for the Champions League would put the Bitpanda branding in front of a wider football audience across Europe and globally.

In addition to brand visibility, Bitpanda and FC Basel will collaborate on digital fan experiences, creative content formats, and strategic initiatives. Although the announcement does not specify the brand’s social media exposure, any visibility on the club’s online platforms would place the brand in front of a large audience. FC Basel has 1.8 million followers on Facebook, 273,000 on Instagram, and 122,200 on X (formerly Twitter).