Bitpanda Onboards Another Brand Ambassador: This Time a French Tennis Player

Bitpanda has increased its involvement in sports by signing French tennis player Gaël Monfils as its global brand ambassador, noting that he “brings a wealth of experience and passion for cryptocurrency and digital asset trading.”

An Early Investor in Crypto

According to the crypto exchange, Monfils has been “an active participant” in the crypto space since 2017, after being introduced to digital assets by a family member. He has built and manages his own crypto investment portfolio.

“Gaël brings something that can’t be manufactured: authenticity,” said Eric Demuth, CEO and Co-Founder of Bitpanda.

Under the terms of the multi-year deal, Monfils will wear the Bitpanda logo on his competition sleeve at all ATP Tour and Grand Slam events. Furthermore, Bitpanda users will be able to meet the tennis star, gain behind-the-scenes access, and receive signed memorabilia.

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In the ATP singles ranking, Monfils is currently placed 42nd. He also has a large following on social media: 1.2 million on Instagram, 766.8K on X (formerly Twitter), 452K on Facebook, and 80.9K subscribers on YouTube.

He will first display the Bitpanda logo at the upcoming French Open Grand Slam event, also known as Roland Garros. Last year, the tournament attracted a cumulative television audience of approximately 318 million viewers, making it the most-watched tennis event globally in 2024.

The 2025 edition will be "broadcast across 220 territories on more than 170 TV channels", led by the following national broadcasters. pic.twitter.com/z3FZMfGWpP

Bitpanda’s Sports Presence

This new brand ambassador deal comes only weeks after the crypto exchange became the main sponsor of Swiss football club FC Basel 1893.

Monfils is not the only tennis player associated with the exchange, as Bitpanda also has partnerships with athletes such as Alexander Zverev, Stan Wawrinka, and Dominic Thiem. The crypto exchange also collaborates with the ATP Tour. Additionally, the European crypto brand sponsors Paris Saint-Germain, FC Bayern Munich, and AC Milan.

Outside of crypto, retail trading brands are also investing heavily in sports sponsorships. Among the firms offering forex and contracts for differences (CFDs), Swissquote leads with an estimated spend of $15 million last year, followed by eToro and Plus500, which spent $10.5 million and $10.2 million, respectively.