Crypto Exchange Zonda to Expand into Italy

Zonda, a regulated cryptocurrency platform, announced on Tuesday that it plans to enter the Italian market on June 15. According to the press release, the move will be led by Barnabas Goh, the Chief Marketing Officer.

In November, the crypto platform appointed a new CEO and received the green light from Canadian and Estonian regulators to expand its operations across North America and the European Union. As a result, Italians will be able to invest in over 60 different cryptocurrencies with a single account starting June 15.

“Our mission at Zonda is to create a safe, simple yet sophisticated investment experience for traders and investors around the world. This ambition has made us one of Europe’s largest digital asset exchanges and also the most regulated crypto platform on earth, as we continually forge a better trading environment for our million-plus clients,” Goh commented.

He added: “Our existing regulatory oversight grants us licenses to operate securely in all EU countries and Canada. With Swiss and UK licenses currently in our sights, we plan to bring our services to the rest of Europe by the end of this year. Ultimately, I believe great marketing is not focused on selling a product, but founded on creating and communicating value for clients, with trust through security being the very cornerstone of value that the Zonda solution is built upon.”

In his role as Global Head of Marketing for the TigerWit Group, Goh launched the world’s first blockchain-based trading platform internationally. In his tenure, he successfully grew the already leading UK trading brokerage to become a global multi-award-winning fintech company, opening multiple offices across the globe. In total, he increased the company’s annual client acquisition, marketing ROI and retail profit margin by over 900%.

Recently, Binance announced that it received the green light from Italy’s watchdog to become a Cryptocurrency Service Provider through the ‘Organismo Agenti e Mediatori’ (OAM).