Kraken Jumps Onboard with Atlético de Madrid as Official Partner

Kraken has announced a partnership with Atlético de Madrid. This partnership makes Kraken the Official Crypto and Web3 Partner of the Spanish football club. Starting in the 2024 season, Kraken will also be the Official Sleeve Partner for all men’s and women’s football shirts of Atlético de Madrid.

Atlético Madrid Welcomes Kraken

This partnership aims to combine sports and web3 technology. The goal is to create more opportunities for both Spanish football fans and Kraken's crypto clients. Kraken plans to use this partnership to drive global innovation and increase fan engagement.

We are excited to announce our partnership with @Atleti!Together, we are advancing crypto adoption both on and off the pitch. Starting from the 2024/25 season, our logo will proudly appear on the sleeves of Atletico Madrid's playing kits. ❤️ 🤍 pic.twitter.com/IJKiLhf5dl

“Kraken and Atlético de Madrid believe crypto and football both have the potential to transform lives,” said Kraken Chief Marketing Officer Mayur Gupta.

“We’re proud to partner with such a distinguished football club, which equally recognises that success requires a meticulous focus on its own processes. We’ve put in nearly 13 years to become one of the most trusted crypto platforms and we look forward to collaborating with Atlético de Madrid to educate more people about the true potential and value of crypto.”

Kraken Expands into Germany

Earlier, Kraken unveiled a strategic partnership to expand its presence in the European market, particularly in Germany, a key region for crypto adoption. Starting around July 10, 2024, this collaboration will allow Kraken to offer German clients a wide range of innovative crypto products, as Finance Magnates reported.

The partnership leverages the expertise and infrastructure of DLT Finance, a subsidiary of DLT Securities GmbH and DLT Custody GmbH, both licensed by BaFin, Germany's financial regulatory authority. DLT Finance specializes in digital asset prime brokerage and crypto custody services, ensuring secure and compliant transactions for German users.