Malta-Regulated Crypto Firms Must Maintain Dedicated Websites for EU Clients

The regulator in Malta is requiring locally licensed crypto companies—known as crypto-asset service providers (CASPs)—to ensure that “EU/EEA clients are directed to a dedicated website containing information specifically pertaining to them, with clear disclosures for any offerings not available in these jurisdictions.”

EU-Directed Websites

The directive follows a comprehensive review conducted by the Malta Financial Services Authority (MFSA) of all locally regulated CASPs operating under the pan-European Markets in Crypto-Assets Regulation (MiCA) framework.

Announced yesterday (Wednesday), the regulator found that some of these firms maintain complex website structures, particularly those that are part of global entities with layered navigation and content targeting multiple jurisdictions.

“The Authority expects all CASPs to maintain high standards of clarity and transparency across their websites,” said Sarah Pulis, Head of Conduct Supervision at the MFSA. “Firms are expected to provide clear, accessible information about their products and services, and ensure that the related information and disclosures are accurate and prominently displayed.”

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Big Crypto Brands Are Operating from Malta

Several crypto firms, including major brands such as Gemini, Crypto.com, and OKX, have chosen Malta as their European base for operations within the MiCA framework.

The MFSA’s website assessment of these licensed companies forms part of its strategy to protect consumer interests. The review ensures that company websites comply with MiCA obligations regarding the accuracy, clarity, and fairness of the information provided to clients.

“By proactively reviewing the websites of CASPs, we are holding firms accountable and ensuring that their communications are transparent, fair, and aligned with consumer expectations—even in their first few months of operation under MiCAR,” said Christopher Buttigieg, MFSA’s Chief Officer Supervision.

Meanwhile, many crypto exchanges are also taking the traditional route of acquiring a European MiFID II licence to offer crypto derivatives in the region. Kraken, Coinbase, and Crypto.com have secured such licences by acquiring Cyprus-based contracts for differences (CFDs) brokers or related firms. Gemini also acquired a MiFID II licence, but from Malta.

Kraken recently launched crypto perpetuals in the EU under its Cypriot licence, while Crypto.com is planning to offer CFDs in Q3 2025. Although Coinbase has yet to announce its offerings under its MiFID II licence, its regulator-approved domain suggests it will offer crypto perpetuals to institutional investors.