Brands: Stop treating NFT drops like ad campaigns
So many brands jumped into the NFT craze in 2022. Now, some are finding themselves stuck in an unsustainable "engagement ponzi" with users.
Archive context
Older archive item. Useful for background and entity history, but not a fresh market-moving signal.
So many brands jumped into the NFT craze in 2022. Now, some are finding themselves stuck in an unsustainable "engagement ponzi" with users.
Why this matters
This nft story adds another data point to the current market tape and is useful when read alongside nearby source coverage.
Original source
Read on CointelegraphRelated market context
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