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Jay-Z's Roc Nation and Puma Collaborate on NFT-Enhanced Sneakers

Jay-Z's Roc Nation and Puma have joined forces to create a new sneaker collection that incorporates non-fungible tokens (NFTs). The entertainment agency and the apparel giant have partnered with Legitimate, a startup tha...

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

Jay-Z's Roc Nation and Puma Collaborate on NFT-Enhanced Sneakers
Jay-Z's Roc Nation and Puma have joined forces to create a new sneaker collection that incorporates non-fungible tokens (NFTs).
The entertainment agency and the apparel giant have partnered with Legitimate, a startup that bridges the gap between physical and digital realms using its proprietary "LGT Tag" technology, to launch the RS-XL Mixtape sneaker collection, according to a Friday press release. ...
Read More: Jay-Z's Roc Nation and Puma Collaborate on NFT-Enhanced Sneakers

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This nft story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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