MMA Entertainment Firm UFC to Launch Exclusive NFT Series With Crypto.com

On Tuesday, the digital asset exchange Crypto.com announced the launch of the first official Ultimate Fighting Championship (UFC) non-fungible token (NFT) collectibles. The new NFT series will feature UFC digital collectibles that showcase fight night artwork, event posters, championship belts, and athlete profiles.

During the first week of July, Bitcoin.com News reported on Crypto.com partnering with UFC in a ten-year deal worth $175 million. At the time, sources disclosed that the deal was the UFC’s largest sponsorship deal to date.

On November 2, the two announced the launch of official UFC NFTs that will feature UFC artwork, event posters, athlete profiles, championship belts, avatars, artist collaborations, and mystery boxes.

The collection of NFTs called “UFC 268 Packs” will drop on November 4, and fight posters and belt designs will be based on the upcoming event “UFC 268: Usman vs. Covington 2,” slated to take place at Madison Square Garden (MSG) on Saturday. The announcement says that UFC fans can acquire the NFTs “while supplies last.”

Tracey Bleczinski, the UFC’s senior vice president of Global Consumer Products, believes NFTs are a great way for fans to connect with the UFC brand. “NFTs are an exciting expansion of UFC’s strong collectible marketplace and an innovative and authentic way for our passionate fans to stay connected to the UFC brand,” Bleczinski said in a statement sent to Bitcoin.com News.

Crypto.com is attracted to UFC’s global fan base of more than 625 million. The company recently partnered with the actor Matt Damon. Additionally, Crypto.com has forged partnerships with the NHL’s Montreal Canadiens, Formula One (F1), the NBA’s Philadelphia 76ers, the Italian Football league, Paris Saint-Germain, and legendary rapper Snoop Dogg.

“UFC is the fastest growing sport in the world, and NFTs are simultaneously surging in popularity as fans look for new and unique ways to connect with the sport, the fighters and the broader UFC community,” Steven Kalifowitz, Crypto.com’s CMO added.

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