NFT Sales Hit $574 Million in July, Second-Highest Monthly Total of 2025

NFT sales surged to over $574 million in July, marking the second-highest monthly total in 2025, according to data from CryptoSlam.

Key Takeaways:

• NFT sales jumped to $574 million in July, marking a 47.6% monthly increase.
• Buyers are consolidating around high-value assets, with average sale prices hitting $113.
• Ethereum-based collections dominated the market, fueled by ETH’s price surge.

The figure reflects a 47.6% jump from June’s $388.9 million, though it still lags behind January’s peak of $678.9 million.

While dollar volume soared, activity slightly cooled in terms of individual transactions. The number of trades slipped by 9% to five million, down from 5.5 million in June.

Notably, the average sale value rose sharply to $113.08, the highest level in half a year, indicating a shift toward higher-value purchases.

A notable trend in July was the shrinking pool of buyers. Unique buyers dropped by 17% to 713,085, while unique sellers climbed 9% to 405,505.

The data points to market consolidation, with fewer buyers acquiring more expensive NFTs, while sellers continue to offload assets into the rally.

Overall market sentiment remained bullish. NFT Price Floor reported that total NFT market capitalization reached $8 billion, a 21% jump from its July 24 figure of $6.6 billion.

Ethereum’s rally also played a role. The cryptocurrency surged past $3,900 in July, gaining over 62% since early August 2024. At press time, ETH remains above $3,800.

The strength of Ethereum helped lift valuations across NFT collections built on its network.

All of the top 10 NFT collections by market cap in the past month were Ethereum-based, with CryptoPunks leading in total value traded at $69.2 million. Pudgy Penguins followed closely at $55.5 million, while Polygon-based Courtyard NFTs ranked third with $23.8 million.

Pudgy Penguins showed the most notable growth among top-tier collections, posting a 65.44% increase in floor prices, outpacing even blue-chip names like Bored Ape Yacht Club and Mutant Ape Yacht Club.

#NFT sales rose to $574 million in July, the second highest in 2025. cointelegraph pic.twitter.com/tm6HCokSks

Ethereum dominated NFT blockchain activity with $275.6 million in sales for the month, up 56% from June.

Bitcoin and Polygon followed with $74.3 million and $71.6 million, respectively.

Cardano posted the largest percentage growth at 102%, while Solana recorded a modest 8% rise. On the downside, Polygon’s volume slipped 51.1%, and BNB Chain saw a 54% drop in sales.

The NFT lending sector has collapsed from nearly $1 billion in monthly volume in January 2024 to just $50 million in May 2025, a staggering 97% decline.

Borrowers and lenders have largely exited, average loan sizes have dropped by over 70%, and confidence in the space has eroded, according to DappRadar.

Loan durations are shortening too, with the average now at 31 days, reflecting a more cautious lending landscape.

Notably, in recent months, DraftKings, GameStop, and Bybit have all shut down their NFT platforms, with Bybit citing a steep decline in trading volumes in its April 8 announcement.

X2Y2 has also revealed plans to wind down its marketplace by April 30 to pivot toward artificial intelligence.

Back in March, Starbucks, the renowned multinational coffee chain, decided to terminate its NFT rewards program.

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