Salesforce Rolls Out Platform for Big Brands to Create NFT Loyalty Programs
Crown Royal, clothing brand Scotch & Soda, and Mattel have already minted thousands of NFTs as part of the company's pilot program.
Archive context
Older archive item. Useful for background and entity history, but not a fresh market-moving signal.
Why this matters
This nft story adds another data point to the current market tape and is useful when read alongside nearby source coverage.
Original source
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