Galaxy Signs 15-Year Texas Tech Deal to Put Crypto, AI and 1.6GW Data Center in Spotlight

Key Takeaways:

• Texas Tech will play its 15-year home games at Galaxy Stadium renamed Galaxy Stadium by Galaxy. 
• This deal encompasses everything from digital assets, data centers, AI integration, NIL opportunities, to local investment.
• The partnership is a method for Galaxy to ramp up its footprint into West Texas.

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Galaxy Digital is continuing its bet on crypto and AI with a long-term deal with Texas Tech University. The deal will provide naming rights for the Red Raider Football home grounds and enhance its footprint throughout the university’s athletics and West Texas communities.

Texas Tech’s football stadium will forever be known as Galaxy Stadium after signing an agreement with the cellphone provider that ends in 2026. The first game under its new name will be when the Red Raiders host Abilene Christian on Sept. 5.

The partnership also makes Galaxy the official data center and digital assets partner of Texas Tech Athletics. Its branding will appear across football, as well as men’s and women’s basketball, through digital campaigns, social media and in-game activations.

The deal is not only a stadium sponsorship: Students will consider new opportunities for branded content and Name, Image and Likeness (NIL) for Galaxy and Texas Tech, which will offer different avenues for students to get involved.

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The deal comes after Galaxy has been expanding its Helios data center campus in Dickens County, some 60 miles east of Lubbock. The plant has a high capacity of 1.6 gigawatts for high-performance computing for supporting AI and other intensive work demands.

Helios has an existing talent pipeline to Texas Tech, as many students have gone on to work at Helios, Galaxy said.

The partnership could also lead to future projects involving artificial intelligence, academic research, workforce development and commercial applications across West Texas. For Galaxy, the relationship links its digital asset business with a broader push into the infrastructure powering the emerging “code economy.”

In a post on X, Novogratz celebrated the deal with a distinctly Texas-style message, saying he had bought cowboy hats and boots and was excited to build roots in the state.

I bought cowboy hats and boots!! Already had a great belt collection! Couldn’t be more excited to partner with @TexasTech !! Galaxy plans to be in Texas a long time and we are putting in roots!! https://t.co/szHDBKDOe7

— Mike Novogratz (@novogratz) July 17, 2026

The agreement represents a more significant investment in Texas for Galaxy in the development of data center capacity as well as digital asset infrastructure. The company aims to invest in the region for future growth, job creation and economic activity, the company said.

The deal will provide Texas Tech with a fresh revenue source, and will bring a tech partner to its athletics fold. To Galaxy, the 15-year agreement places its brand directly up next to a top sports college brand and extends its reach to the elite talent and economic ecosystem it has in West Texas.

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