Metaplanet ushers in the new year with a bullish sentiment on Bitcoin and blockchain technology.

After announcing late last year that it had purchased ¥1 billion worth of Bitcoins, the Japanese company is making headlines again by announcing its plans to increase its holdings to 10,000 Bitcoins.

Metaplanet’s decision to double down on the world’s top digital asset comes during favorable political and economic conditions, with analysts expecting that Bitcoin may hit $200k soon.

Currently, Metaplanet boasts 1,762 Bitcoins, worth $173.4 million, and is one of the top companies following MicroStrategy’s Bitcoin investing playbook.

CEO Announces Target Of 10k Bitcoins

CEO Simon Gerovich shared the company’s latest investment plan in a New Year post for shareholders. In a Twitter/X post last January 5th, Gerovick acknowledged the company’s exceptional performance, where it expanded its Bitcoin holdings and solidified its standing as the region’s biggest holder of digital assets. In the lengthy message, he reiterated the company’s commitment to the asset and boosting shareholder value.

Happy New Year to Our Valued Shareholders! As we step into 2025, I couldn’t be more excited about what lies ahead for Metaplanet. Last year was transformational, as we broke records, expanded our Bitcoin treasury, and reinforced our position as Asia’s leading Bitcoin Treasury… pic.twitter.com/K2HsOS8TaZ

— Simon Gerovich (@gerovich) January 5, 2025

Gerovick announced at least four targets for Metaplanet this year. The company’s primary target is to expand its BTC holdings to 10k Bitcoin. In addition, Metaplanet also plans to boost transparency, leverage partnerships to promote Bitcoin adoption and explore other innovative opportunities that can grow the company’s influence in the Bitcoin and blockchain niche.

Investing Plans Come At A Time Of Favorable Conditions

The Japanese company’s aggressive moves into the crypto space come during favorable market conditions and better price prospects. Both Bitwise and VanEck predict that Bitcoin will trade anywhere from $180k to $200k this year. They believe that the top digital asset can trade at higher price points if the US government approves the plan to adopt the strategic digital asset reserve.

Other analysts are offering bolder price predictions for Bitcoin and potentially better performance from altcoins thanks to a second Trump administration.

According to Gerovich, if the US government pushes with the Bitcoin strategic reserves, then others can follow suit. Metaplanet’s CEO added that Japan is one of the first countries to follow, and other Asian countries will implement the same initiative.

Starting A Movement

In the same post, Gerovich describes the company’s initiative as a “movement” anchored on its commitment to excellence. He then teases his followers, saying that 2025 will be another breakout year for Metaplanet in terms of innovation, progress, and success.

Metaplanet’s Bitcoin holdings are currently the biggest in Asia and 15th among global public companies. The company first started investing in Bitcoin last year, as Bitcoin surged considerably due to increased institutional adoption.

Featured image from Pixabay, chart from TradingView