Trump Media and Technology Group (TMTG), the parent company of Truth Social, has officially filed trademark applications for a series of financial products under the “Truth.Fi” brand. These offerings include:

Truth.Fi Made in America ETF & SMA Truth.Fi U.S. Energy Independence ETF & SMA Truth.Fi Bitcoin Plus ETF & SMA

According to the Feb. 6 announcement, TMTG’s move is part of a broader effort to provide investors with alternatives to what it describes as “woke funds” and financial institutions that engage in “debanking.” Devin Nunes, TMTG’s chairman and former Republican congressman, emphasized that the initiative is focused on backing American industry and competitive financial products.

The Made in America ETF could be the much-discussed and highly anticipated investment vehicle for American-based crypto companies. These American-made digital assets would include Ripple’s XRP and Solana, and the stablecoin USDC. It could be seen as a strategic reserve for digital assets based in America, simply in an ETF form.

“We’re offering investments in American energy, manufacturing, and other firms that provide a viable alternative to the ESG-driven funds dominating Wall Street,” Nunes said. “This also includes exploring strategies related to Bitcoin.”

 

Trump’s Truth.Fi ETFs Source : X

A $250M Bet on the Future of MAGA Finance

The proposed Truth.Fi funds will launch with an initial investment of up to $250 million, held in custody by Charles Schwab. New Jersey-based Yorkville Advisors is set to serve as the registered investment adviser.

This financial pivot marks a major expansion for TMTG, which went public in March 2024 after being founded in 2021. The company’s stock currently trades on the Nasdaq, riding the wave of Trump’s enduring influence in politics and finance.

Trump’s Crypto Play: Policy and Politics Collide

The timing of this move aligns with the Republican Party’s increasing embrace of cryptocurrency. Just days earlier, on Feb. 4, Republican leaders in Congress announced a new working group to tackle crypto and stablecoin regulation, signaling a more favorable policy environment under a Trump-led administration.

“We don’t want to fall behind in financial technology and digital assets,” said Rep. French Hill of Arkansas, a key advocate for pro-crypto legislation. His stance was echoed by Senator Tim Scott and Senator John Boozman, both pushing for clearer regulations and industry-friendly reforms.

Meanwhile, SEC Commissioner Hester Peirce pledged to undo the regulatory “mess” left by former SEC Chair Gary Gensler. Peirce hinted that the White House’s newly formed Crypto Task Force may push for temporary relief for digital assets unfairly targeted under previous SEC policies—a move that could unlock billions in institutional capital for the sector.

With Trump openly backing Bitcoin and his media company making a financial pivot into crypto-friendly ETFs, the message is clear: MAGA is betting big on Bitcoin and blockchain finance. XRP and Solana fans will be frothing. You may need to adjust your XRP price predictions upwards for later in 2025.