Amid a backdrop of geopolitical tensions and the uncertainties of this “Year of Elections,” Unity Wallet saw a 115% increase in new user adoption over the past year, underscoring a growing preference for self-custody in managing crypto assets. Self-custodial wallets are increasingly valued for their enhanced security and the autonomy they provide in decentralized finance (DeFi), as more users move away from reliance on third-party intermediaries that are often targets for breaches.
Recent market dynamics further illustrate this trend. Between October 26 and November 2, crypto funds saw $2.2 billion in inflows, driving year-to-date totals to $29.2 billion. This surge reflects heightened investor activity in anticipation of the U.S. elections. However, alongside this influx of liquidity, the risks of centralized solutions have become glaringly apparent. In September alone, crypto hacks resulted in $120 million in stolen funds, highlighting the vulnerabilities of centralized exchanges. This has accelerated the shift toward self-custody solutions as a more secure alternative for managing digital assets.
James Toledano, Chief Operating Officer at Unity Wallet said, “In uncertain and volatile times, self-custody becomes increasingly critical and this need tracks in our findings for Q3. By allowing individuals to hold and manage their private keys, self-custody eliminates the need for intermediaries, thus reducing the risk associated with centralized exchange hacks and misuse.”
Self-Custody User DemographicsUnity Wallet’s user demographics reveal a 75% male and 25% female split, significantly skewed toward male users compared to the global crypto user average of 61% male and 39% female. The platform also attracts a younger audience, with over 81% of its users under the age of 44. Over the past year, Unity Wallet has experienced substantial growth in key regions, including the UAE, Africa, India, Colombia, and Turkey, with a particularly notable expansion in Latin America following the introduction of Spanish-language support.
This growth aligns with increasing crypto adoption in emerging economies, where demand for decentralized financial solutions continues to rise. For example, in Turkey, the implementation of the “Law on Amendments to the Capital Markets Law” in July established a regulatory framework for crypto asset providers, fueling market activity and driving a surge in local adoption. These regional developments highlight the broader appeal of Unity Wallet’s self-custody solution in dynamic, fast-evolving markets.
Seasoned Users Prominent Over BeginnersUnity Wallet users globally are showcasing a robust risk-on approach to crypto trading, allocating substantial capital to their self-custodial wallets. Each user, on average, creates at least three wallets—excluding sub-accounts—highlighting active participation across multiple cryptocurrencies. The platform’s swap feature stands out as the most frequently used tool, with an impressive average transaction value of $5,000. These patterns reflect a strong inclination toward portfolio diversification and high-value transactions, indicating that Unity Wallet is primarily appealing to seasoned crypto enthusiasts rather than novice users.
