The move marks the latest venture by Trump-affiliated businesses into digital assets, following investments in World Liberty Financial, a decentralized finance (DeFi) protocol, and the recent launch of the TRUMP and Melania memecoins on Solana, which sparked a speculative frenzy.
Investment Strategy and Market ReactionTrump Media’s board has approved a $250 million investment into major asset manager Charles Schwab (SCHW), according to an SEC filing. The funds may be allocated to:
Customized separately managed accounts (SMAs) Tailored exchange-traded funds (ETFs) Bitcoin (BTC) and other cryptocurrencies like Ripple’s XRP Crypto-related securities and NFTsCharles Schwab will also provide strategic guidance for Truth.Fi‘s investment approach.
The current TruthFi.comi website presents insights on DeFi and crypto meme coins.
An American First Investment Vehicle“We look forward to launching Truth.Fi, introducing TMTG’s investment vehicles, and unlocking synergies,” said TMTG CEO and Chairman Devin Nunes. “Truth.Fi is a natural expansion of the Truth Social movement. We began by creating a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re moving into investment products and decentralized finance.
Developing American First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations.”
The company expects to launch Truth.Fi’s products and services, including multiple investment vehicles, in 2025 as new partnerships are finalized, funding is allocated, and regulatory approvals are obtained.
TMTG’s mission is to challenge Big Tech’s control over online discourse by creating an open internet where free speech thrives. The company operates Truth Social, a social media platform designed as a refuge from corporate censorship, and Truth+, a TV streaming service offering family-friendly live channels and on-demand content.
Following the announcement, DJT shares surged 10.4% in Wednesday’s trading session.
Trump’s Growing Influence in CryptoThe launch of Truth.Fi signals Trump’s deeper involvement in the crypto space, a shift that has drawn both enthusiasm and skepticism from the industry.
World Liberty Financial (WLFI)—a cryptocurrency venture backed by the Trumps—has accumulated over $398 million in digital assets, signaling a major shift in his engagement with the crypto industry.
According to blockchain analytics firm Arkham, WLFI recently expanded its holdings by acquiring a significant amount of Ethereum (ETH), Bitcoin, XRP, and Tron (TRX).
Trump’s Crypto Push: Policy & RegulationAlongside his financial foray into digital assets, President Trump is actively shaping U.S. crypto policy. He recently signed an executive order titled “Strengthening American Leadership in Digital Financial Technology”, which:
Overturns previous digital asset regulations enacted under President Biden. Initiates a working group tasked with drafting clear crypto regulations within six months. Explores the creation of a national Bitcoin and digital assets reserve. Encourages the adoption of stablecoins as part of the U.S. financial system. Says no-no square to CBDCs.Trump is the first pro-crypto President. Source: White House
Trump’s increasing involvement in the crypto space could reshape the industry’s regulatory landscape and attract broader institutional adoption. The rapid accumulation of digital assets by World Liberty Financial underscores growing mainstream acceptance of cryptocurrencies and may inspire other major players to follow suit.
With Trump now a key force in the digital asset sector, the intersection of politics, regulation, and crypto investment is poised for major developments in 2025.
With Trump’s history of bold market plays, Truth.Fi the hope is this will fuel further mainstream adoption of crypto-backed financial products as the mainstream takes notice. President Trump’s pro-crypto agenda is already in full effect, and this just week two of a four-year presidency.
If you’re not bullish about the year ahead, you are simply not paying attention.