The platform, tentatively named “Y,” is spearheaded by the co-founders of Lido, a prominent player in decentralized finance. Unlike World Network’s controversial biometric approach, Y aims to authenticate users based on their online activities, offering a privacy-centric alternative.

The All Seeing Orb

Launched over two years ago by OpenAI’s Sam Altman, World Network introduced a unique method of digital identification. Utilizing a metallic orb to scan users’ irises, the platform provides digital passports to distinguish humans from bots in an AI-driven internet. While innovative, this biometric approach has faced significant scrutiny. Regulators in countries like Spain and Kenya have raised privacy concerns, leading to operational bans and investigations.

The cool, but creepy Orb, Source: World Network

Y: A New Approach to Digital Identity

In response to the controversies surrounding biometric data collection, the co-founders of Lido are developing Y, a blockchain-based identity platform that eschews physical biometrics.

 Instead, Y plans to verify users through their digital footprints, aggregating data from social media and blockchain activities. This method aims to address privacy risks and reduce fraud without invasive data collection.

An internal planning document titled “Y vs. WorldCoin” outlines Y’s strategy to position itself as a direct competitor to World Network. The document highlights Y’s intent to capitalize on World Network’s controversies, emphasizing its commitment to user privacy and decentralized verification methods.

Y’s authentication process leverages the Ethereum Attestation Service, a set of tools that allow users to attest to the accuracy of specific data. By utilizing attestations from existing online activities, Y aims to create a nuanced score representing a user’s “personhood,” moving beyond the binary human/non-human classification employed by World Network’s Orb.

Y’s creators envision developing a “Crypto SuperApp” that enables users to privately build and monetize their digital identities. This vision aligns with the broader trend of integrating identity verification with financial services in the blockchain ecosystem. By focusing on non-biometric verification, Y seeks to attract users concerned about privacy and the ethical implications of biometric data collection.

Challenges Ahead

While Y’s approach addresses some of the criticisms leveled at World Network, it faces significant challenges. World Network has reportedly onboarded over 15 million users since its inception, establishing a substantial user base. Y will need to demonstrate the efficacy and security of its verification methods to gain traction in a competitive market.

The emergence of Y reflects a growing demand for privacy-conscious digital identity solutions in the blockchain space. By focusing on online activity-based verification, Y offers an alternative to biometric methods, potentially reshaping the landscape of digital identity verification. As the platform develops, it will be crucial to monitor how it addresses the challenges of scalability, security, and user adoption in an increasingly AI-driven digital world.