The XRP price hit $2.96 on January 15, 2025, marking its highest level since December 2024. The XRP price has jumped a staggering 441% in 90 days. With a market capitalization now exceeding $167 billion, XRP now trails only Bitcoin and ETH on the BNC market cap table.

XRP climbed up the market cap table, overtaking Tether. Source: BNC

XRP roared past Tether USDt, which dropped to fourth place with a market cap of $137 billion. XRP’s sudden surge is being attributed to Ripple Labs’ key partnerships, new product launches like its stablecoin RLUSD, Ripple’s tokenization initiatives, the likely approval of a spot XRP ETF, and the highly anticipated resignation of SEC Chair Gary Gensler. 

All of the above are important factors, but the single most important factor is the incoming Trump administration which has promised to be the most crypto-friendly administration in history. 

XRP Price hit $2.96, up 10% in 24 hours, and closing in on an all-time high, source XRPLX

Trump to Issue Pro-crypto Executive Orders on Day One

As well as ordering the SEC to pause all crypto prosecutions while the SEC’s crypto policy is overhauled, Trump is expected to move quickly on the following:

Day-One Crypto Moves: Executive orders lifting or relaxing crypto regulations could come immediately. Reversing Biden-era Policies: The controversial accounting rule forcing banks to treat digital assets as liabilities may be eliminated. AI Innovation Boost: The Biden AI Executive Order, criticized for stifling innovation, might be revoked. Crypto Freedom Push: Expect efforts to reduce compliance burdens that hindered startups and innovation. Federal Oversight Reform: The administration aims to introduce a single, clear regulatory framework for crypto. Regulatory Clarity: Uncertainty around enforcement has caused crypto volatility—clarity could stabilize the market. XRP ETF Approval: With Bitwise’s spot XRP ETF application in progress, approval is likely by early 2025. Bitcoin Strategic Reserve: A bold proposal to establish a national Bitcoin reserve could emerge early, positioning the U.S. as a leader in the digital economy. By using Bitcoin as a hedge against fiat instability, this move could significantly boost Bitcoin’s price and influence 2025 market predictions.

Collectively, these developments provide strong bullish momentum for the entire crypto market, with Ripple and the XRP price among the key beneficiaries.

Trump to make Pro-Crypto Announcements on Day 1, Source Washington Post

American Crypto First 

Given Trump’s strong America first policy, U.S. based crypto companies are the best positioned to do well over the next four years. As a proud American company with a significant footprint in the USA, Ripple Labs is poised to be at the forefront of the crypto revolution in the U.S. under the pro-crypto Trump administration. 

Ripple Labs CEP Brad Garlinghouse has been meeting privately with Trump at Mar-a-Lago to discuss U.S. crypto policy. Under Garlinghouse’s leadership, Ripple is taking significant steps to solidify its position in the U.S. The company recently secured final approval from the New York Department of Financial Services (NYDFS) for its stablecoin, RLUSD, which is pegged to the U.S. Dollar. This milestone is expected to enhance Ripple’s digital-payment platform, broadening its appeal and boosting XRP’s utility as part of its ecosystem.

In addition, Ripple’s leadership has engaged directly with the incoming U.S. administration. CEO Brad Garlinghouse and Chief Legal Officer Stuart Alderoty recently met with President-elect Trump, signaling potential collaboration on shaping a supportive regulatory environment for digital assets. Garlinghouse has announced a strategic shift in Ripple’s operations, influenced by what he calls the “Trump effect.” He revealed that 75% of Ripple’s current job openings are now U.S.-based—a sharp turnaround from previous years when most hires were international. This pivot reflects anticipation of pro-crypto policies under the new administration, which Garlinghouse believes will drive innovation and job creation in the U.S.

Brad Garlinghouse and Trump meeting at Mar-a-Lago, Source: X

Ripple’s renewed domestic focus is evident in its deal-making activity. In the last six weeks of 2024, Ripple signed more U.S.-based agreements than in the previous six months combined. 

This marks a dramatic shift from years past, when Ripple considered relocating its global headquarters due to regulatory challenges. At its peak, 95% of Ripple’s customers were based overseas, underscoring the impact of the U.S. Securities and Exchange Commission’s (SEC) regulatory stance under former Chair Gary Gensler. Garlinghouse criticized the SEC for stifling Ripple’s domestic growth but expressed optimism that the new administration will foster a more favorable environment for blockchain and cryptocurrency businesses.

Ripple’s strategic pivot is part of its broader plan to reinvest in the U.S. market, particularly in engineering and product development roles. Analysts view this shift as a reflection of renewed optimism among blockchain companies about the future of cryptocurrency innovation in the U.S.

The market is already taking notice of these bullish developments and continuing to price XRP higher and higher. XRP has overtaken Tether by market cap, and, XRP has also surpassed the market capitalization of BlackRock, the world’s largest asset manager, valued at $149 billion. 

XRP Price Technical Analysis 2025

XRP made a remarkable comeback in early 2025, rebounding over 30% from its monthly low to reach $2.89 on January 15, the highest price in six years. An all time high for XRP is now in sight. This momentum has been fueled by expectations of pro-crypto policies from President-elect Trump, who takes office on January 20, and predictions that a spot XRP ETF could attract $4–8 billion in new assets.

The current XRP price surge aligns with significant accumulation by whales holding 1 million to 10 million tokens. Analysts suggest XRP could climb to $4–$5 in the short term, with some optimistic targets reaching $27 by the end of 2025. 

Technically, XRP is displaying strong growth indicators, with a breakout from its bull flag pattern after a 105% rally in late 2024. However, its Relative Strength Index (RSI) of 79.5 suggests the token is overbought, potentially leading to short-term corrections or consolidations. 

Chartist Dark Defender highlights a “confirmed uptrend breakout” on XRP’s monthly chart, drawing parallels to its 2017 bull market when it gained 1,022%. The analyst forecasts XRP prices could rise to $10.23 and even $18.23 in the near term, based on Fibonacci retracement levels from the 2017 rally. Whether XRP goes to the moon, or indeed, “to the mars”, both options are on the table in 2025.

Source: Dark Defender via X

While the price outlook for Ripple’s XRP token in 2025 is very bullish, with both fundamental and technical factors aligning, the cryptocurrency remains subject to market volatility. Investors are encouraged to conduct thorough research before making any trading decisions. However, it is clear that the current bull set-up for the XRP price is the strongest it has been since the 2017 crypto bull market. XRP upside is expected throughout 2025. New XRP all time-high incoming. Act accordingly.