Analyst Reveals What Ripple’s Latest Launch In The US Means For The XRP Price

Ripple’s latest acquisition has firmly positioned the company within the heart of the US financial market, expanding its influence in the country and drawing attention to the XRP price. The new US-based spot prime brokerage firm, Ripple Prime, signals a pivotal moment not only for Ripple’s ecosystem but for the future of XRP. As analysts weigh in on this groundbreaking launch, attention is shifting to how this new development could redefine XRP’s role within institutional trading, liquidity, and settlement. 

In an X social media post on Monday, crypto analyst Pumpius announced that Ripple Prime is officially live in the US following the recent acquisition of Hidden Road in October. Through its newly launched Ripple Prime platform, the crypto company has formally entered Wall Street’s playing field, marking a bold step into mainstream financial markets.

By using Ripple Prime, institutional investors in the US will be able to execute Over-the-Counter (OTC) Spot transactions across major digital assets and stablecoins, including XRP and RLUSD for the first time. Pumpius asserted that this is not a pilot program or limited rollout, but Ripple’s full-scale institutional entry into the US financial system and markets. 

Additionally, the analyst emphasized that Ripple Prime is built to serve as a regulated brokerage infrastructure, offering deep multi-asset liquidity and on-demand settlement powered by XRP and RLUSD. He explained that these features place XRP at the centre of institutional trading, settlement, and liquidity aggregation. Moreover, with this integration, the XRP price, currently trading at $2.26, could experience further upward pressure, as consistent demand beyond retail usage fuels greater institutional adoption. 

Ripple has confirmed through its official website that the new Ripple Prime will expand institutional access to not just digital assets but derivatives, swaps, fixed income instruments, and others—all under one unified system. In addition, Pumpius has stated that Ripple Prime represents the “missing piece” that connects traditional capital markets to digital finance. 

Crypto commentator BD also shared his thoughts on the newly launched Ripple Prime on X, highlighting that the spot brokerage firm could transform XRP’s market perception. According to him, Ripple Prime gives US institutional clients direct access to XRP through the same infrastructure used for Foreign Exchange (FX) and commodities. 

BD emphasized that with this new development, XRP is no longer just a “retail coin” but is becoming institutional money. This means that XRP could potentially attract a new layer of demand, which could support its price by creating steadier trading volumes and stronger liquidity. 

Notably, Ripple announced its Ripple Prime US launch on Monday, November 3, via X. The crypto company confirmed that the new brokerage firm will help enable cross-margining of OTC spot holdings with the rest of clients’ digital asset portfolios, including OTC swaps, Chicago Mercantile Exchange (CME) futures, and options.