Morgan Stanley Launches Spot Bitcoin, Ethereum, and Solana Trading on E*TRADE

Morgan Stanley has completed the rollout of spot crypto trading on E*TRADE, giving eligible clients the ability to buy, sell, and hold Bitcoin, Ethereum, and Solana directly on the retail brokerage. The bank announced the launch Thursday, partnering with digital-asset infrastructure provider Zero Hash.

Trades execute through a linked Zero Hash account, which also custodies the assets, at a fee of 0.5%. Clients can view their crypto holdings alongside stocks and other investments, and Morgan Stanley said transfer functionality would arrive later this year. Digital-asset services are set to move to the bank’s own trust entity, Morgan Stanley Digital Trust, once it is operational.

Morgan Stanley is betting that trust and integration matter more to its users than novelty, citing a survey by its wealth management arm that found the top factor investors cited when choosing a crypto platform was an established company they can trust. The crypto rollout arrived alongside new retirement-planning tools, fractional-share trading, and an updated IPO center.

The launch caps a year of steady crypto expansion at Morgan Stanley. The firm filed for spot Ethereum and Solana ETFs at market-low fees, introduced a money market fund for stablecoin issuers under the GENIUS Act, and has received conditional approval for a national trust bank charter to custody digital assets. Morgan Stanley first disclosed plans to bring crypto to E*TRADE in September 2025, naming Bitcoin, Ethereum, and Solana as the initial assets.

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