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Traditional companies enter the crypto treasury game with BTC, XRP and SOL buys

Traditional firms like Nature’s Miracle, Upexi, and Kitabo are adding BTC, XRP, and SOL to their treasuries, signaling growing corporate interest in crypto assets.

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Market signal

Archive context

Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

Traditional companies enter the crypto treasury game with BTC, XRP and SOL buys

Traditional firms like Nature’s Miracle, Upexi, and Kitabo are adding BTC, XRP, and SOL to their treasuries, signaling growing corporate interest in crypto assets.

Why this matters

This altcoin story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

Original source

Read on Cointelegraph

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