XRP Will Never Crash 90% Again, Says Digital Ascension CEO

Jake Clover, CEO of Digital Ascension Group and a long-time XRP advocate, used a new video published on September 3 to deliver an unambiguous message to traders waiting for one last capitulation: he doesn’t think a 90% collapse is coming back. “I would love it too. I don’t think it’s going to happen,” Clover said, arguing that the market already gave skeptics ample time to buy during prolonged sub-$1 ranges. “When it was 50 cents, nobody wanted to buy it… You had three years to buy it at 50 cents or 30 cents or 40 cents or whatever it was. It ain’t coming back.”

Clover roots that conviction not in a single catalyst but in what he describes as a structural change to XRP’s market microstructure. He repeatedly cites the role of spot exchange-traded products – Bloomberg’s James Seyffart puts SEC approval in 2025 odds at 95% – and the execution algorithms used by institutional liquidity providers as a persistent source of demand that alters the asset’s downside dynamics. “It’s going to be sustained here because of the ETFs, because of the TWAP and VWAP and them entering the market. They’re not letting it come back down,” he said, referring to time- and volume-weighted execution that systematically slices large orders into the market over extended intervals.

He frames the current tape as a test the asset has already passed. “If it was going to [crash], there’s a bunch of stuff that rolled up and then it’s back down 90% since it went up. XRP hadn’t done that,” Clover noted, contrasting XRP’s behavior with other, sharper retracements elsewhere in crypto. In his reading, support has repeatedly asserted itself on the cross with Bitcoin as well. “It’s back on the line here where there’s been support on the Bitcoin and XRP chart. I think it’s up from here, especially if Bitcoin keeps going up,” he said, tying XRP’s path to the broader beta of the cycle.

Clover also connects his outlook to a suite of prospective macro and market-structure tailwinds. He points to what he calls a “reverse carry trade,” the prospect of “adoption for the backend settlement of the stock market,” and the influence of ETF flows as scenario drivers that could render near-term entry prices largely irrelevant over a longer horizon. In one of the video’s most pointed passages, he underscores that view with a blunt thought experiment on future price levels: “You’re not going to care if you bought it at $2.30 or you bought it at $2.40 or you bought it at $2 when it’s a hundred dollars or $200 or $500.”

The operational takeaway he offers to investors is procedural rather than tactical. Clover is explicit that market timing is a losing game for nearly everyone and that disciplined accumulation outperforms attempts to catch exact bottoms. “Dollar cost averaging is going to be your best bet 99.9% of the time,” he said. “Trying to time the market, you’re not going to do it. It’s like 1% of traders that ever timed the market well. And those that dollar cost average in, you’re going to win. Like you can’t, you can’t lose doing that. You’re going to get highs and lows, but your average is going to be pretty fair.”

Risk management, in his account, is non-negotiable. He warns explicitly against taking on debt or leverage that compromises basic obligations in order to chase upside. “Don’t leverage yourself or over leverage yourself to the point where you can’t make your bills or can’t pay other stuff,” Clover said, adding that small, regular allocations made only from surplus cash are the appropriate way to express conviction while surviving the volatility that remains endemic to the asset class.

If that thesis holds, the implication for strategy—again in Clover’s own words—is to stop waiting for the ghost of an old regime. “I know everybody wants the most they can get on stuff,” he said, “but dollar cost averaging is going to be your best bet… When you have some extra liquidity, buy a little bit.”

At press time, XRP traded at $2.87.