David Beckham-Backed Healthcare Org, Prenetics, Bets $20M on Bitcoin

Prenetics, a David Beckham-backed healthcare company, is diving headfirst into Bitcoin.

The genomics and diagnostics firm listed on Nasdaq has invested $20m to acquire 187.42 BTC, becoming the first publicly traded healthcare company to do so, according to an announcement this week.

This move sent the firm’s stock 23% higher.

The Hong Kong-headquartered company is known for its DNA testing platform CircleDNA and its broader health sciences initiatives, but it is now making waves for reasons outside the clinic.

Its Bitcoin holdings, secured via a Kraken custody account, mark the start of what Prenetics calls a long-term digital asset strategy.

At an average purchase price of just over $106,000 per Bitcoin, the investment is a clear signal of conviction.

JUST IN: Healthcare firm Prenetics buys $20 million worth of BTC and adopts #Bitcoin treasury strategy. pic.twitter.com/sDfWeO7Ev7

Prenetics isn’t simply parking idle cash in crypto. It plans to allocate the majority of its balance sheet to Bitcoin, with board approval already in place.

According to CEO Danny Yeung, the company sees a future where genomics, longevity science and digital assets converge. “To execute this vision at scale, we need substantial Bitcoin holdings,” he said.

The company has also brought in heavyweight crypto experience. Andy Cheung, former COO of exchange OKEx, is joining its board to provide direct oversight as Prenetics integrates digital assets into its operations. Cheung’s appointment strengthens the firm’s ability to navigate what remains a complex and volatile market.

Beyond buying and holding, Prenetics will actively manage its Bitcoin. The firm outlined plans for alpha-generating strategies that include lending, yield optimization and structured financial products.

In parallel, it will begin accepting cryptocurrency payments across its direct-to-consumer health platforms, building what it calls a full-stack Bitcoin ecosystem.

Prenetics raised its 2025 revenue forecast to as much as $100m and expects to turn profitable by the fourth quarter of next year. The Bitcoin strategy, the company says, reflects confidence in its business trajectory and its ability to manage risk.

Its move comes as dozens of public companies add Bitcoin to their treasuries. Sixty-one firms not traditionally involved in crypto have adopted similar strategies, according to Standard Chartered. Many are attempting to follow in the footsteps of MicroStrategy, which began its Bitcoin accumulation in 2020 and has since seen its stock rise over 3,000%.

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