MARA Revises Bitcoin Treasury Strategy, Opens Door To Selling $3.5 Billion In BTC

MARA Holdings, one of the largest Bitcoin (BTC) mining companies in the world, has signaled a major shift in strategy that could have significant implications for the broader BTC market. 

In a recent filing with the US Securities and Exchange Commission (SEC), the company disclosed an update to its treasury policy that would allow it to sell Bitcoin from its balance sheet — a notable departure from its long-standing commitment to holding the asset as a long-term investment.

Under the new policy, MARA is no longer strictly committed to retaining all of the Bitcoin it mines. Instead, it has opened the door to potentially liquidating part or even all of its holdings if circumstances require it.

MARA currently holds 53,822 BTC, making it the second-largest publicly traded corporate holder of Bitcoin, according to data from BitcoinTreasuries.net. 

At current market prices, the company’s reserves are valued at approximately $3.59 billion. Only Michael Saylor’s Strategy — formerly known as MicroStrategy — holds more, with over 720,000 BTC.

In its filing, MARA acknowledged that prolonged weakness in Bitcoin’s price could materially affect its financial position. If the price remains depressed or declines further, the value of its holdings could fall significantly, weighing on its balance sheet and liquidity. 

Because Bitcoin mining represents the company’s primary source of revenue, extended price declines could make it increasingly difficult to cover operational costs, meet debt obligations, or fund strategic initiatives.

The company also pointed to upcoming financial obligations, including the potential need to repurchase outstanding convertible senior notes in 2027. Meeting such obligations would require substantial cash resources. 

Under those circumstances — including liquidity pressures or adverse market conditions — MARA said it may decide to sell a portion or the entirety of its Bitcoin reserves.

Market analyst Shanaka Anslem offered a detailed breakdown of the company’s current challenges. According to Anslem, MARA’s production cost now stands at approximately $87,000 per Bitcoin, while the asset is trading around $66,690. 

That gap means the company is effectively losing money on each block it mines. At the same time, hashprice — a key measure of mining profitability — has dropped to a record low of $35 per petahash.

Anslem also highlighted MARA’s 2025 open-market purchases. During that year, the company acquired 4,267 BTC at an average price of $111,034 per coin. With current prices significantly lower, those purchases are now roughly 38% underwater. 

Looking ahead, Anslem suggested that blockchain data will provide critical clues about whether MARA’s policy shift translates into actual selling. 

If the company’s wallets show no meaningful outflows over the next 90 days, he argued, the announcement may amount to little more than optional flexibility, and the perceived supply overhang could prove illusory. 

However, if substantial transfers begin — particularly in a market environment characterized by a Fear and Greed Index reading of 15 and Bitcoin already down 22% year-to-date — the psychological and price impact could be significant.

In that scenario, other miners with large treasuries might also come under scrutiny, creating what he described as a potential “supply bomb” effect.

Featured image from OpenArt, chart from TradingView.com