OKX Latest Bitcoin Exchange to Lean Into Sports Marketing With Manchester City Sponsorship
The deal means OKX will find a new presence at Manchester City's home: Ethiad stadium.
Original source
Read on DecryptRelated market context
FIFA World Cup 2026 kicks off crypto’s biggest sports marketing push yet
The integration of crypto in FIFA World Cup 2026 could significantly boost blockchain adoption and reshape sports marketing strate...
G2 Esports sweeps Xi Lai Gaming at Valorant Masters London as crypto-esports sponsorship cools
The decline in crypto sponsorships at major esports events may signal a shift in industry funding strategies and brand partnership...
Bitcoin nears $65K as Trump says Hormuz will 'open to all' in Sunday Iran peace deal
Bitcoin stayed near local highs on a new US-Iran peace deal pledge as analysis saw conditions favoring a sustained BTC price rebou...
Switzerland’s World Cup stumble highlights growing gap between major sports events and crypto engagement
The diminishing crypto presence at major sports events may signal a shift in sponsorship dynamics and fan engagement strategies. T...
Kraken becomes first crypto exchange to sponsor the FIFA World Cup as Brazil and Morocco kick off Group C
Kraken's World Cup sponsorship highlights crypto's growing integration into mainstream sports, potentially boosting global adoptio...
Banks are buying Bitcoin vaults, but a quantum problem may be waiting inside
The banks are finally buying the vaults. In May, BNY, the world's largest custodian with $59.4 trillion in assets under custody an...