Steak ‘n Shake Says Sales Grew Double Digits Since Bitcoin Adoption

Bitcoin Magazine

Steak ‘n Shake Says Sales Grew Double Digits Since Bitcoin Adoption

Burger restaurant franchise Steak ‘n Shake has said that accepting bitcoin payments has helped the company grow. 

Writing on its X account Tuesday, the Indianapolis, Indiana-based company said since accepting the largest cryptocurrency, it has achieved double-digit same-store sales growth. 

It added: “And this quarter has been extraordinary, with franchise-partners same-store sales gaining 19%.”

Ever since we started accepting Bitcoin in May 2025, we have achieved double-digit same-store sales growth!

And this quarter has been extraordinary, with franchise-partners same-store sales gaining 19%.

Come have a Bitcoin burger and Bitcoin shake to celebrate!

Thank…

The firm last year started accepting Bitcoin payments, using the Lightning Network to do so. 

It added that it would add the cryptocurrency to its balance sheet and announced in January that it had added $10 million in Bitcoin to its strategic reserve.

Back in April, Steak ‘n Shake Chief MAHA Officer Michael Boes told attendees at the Bitcoin 2026 Conference that Bitcoin has become a core driver of the chain’s business performance. 

Same-store sales rose 11% quarter over quarter in Q2 2025 and accelerated to 15% in Q3 2025, outpacing major rivals including McDonald’s, Taco Bell, and Domino’s. 

He called it the highest same-store sales growth of any restaurant in the industry — and all because bitcoin on Lightning is cheaper and faster than traditional electronic payment methods. 

It works like this: When customers pay with bitcoin instead of a credit card, Steak ‘n Shake saves roughly 50% on processing fees. Traditional credit card processors charge merchants between 2.5% and 3.5% per transaction. 

“Bitcoin is real money made with real energy,” Boes said at the time. 

The company last year also toyed with the idea of accepting other cryptocurrencies but scrapped the idea after a poll on X revealed people thought that only bitcoin was needed. 

This post Steak ‘n Shake Says Sales Grew Double Digits Since Bitcoin Adoption first appeared on Bitcoin Magazine and is written by Mathew Di Salvo.