Strategy announces 10% preferred stock offering to buy more Bitcoin

Strategy has announced the pricing of its latest round of perpetual preferred stock, which the company does before announcing more Bitcoin (BTC) acquisitions.

According to Strategy, the latest round of preferred stock will be sold at $85 per share, with a 10% coupon, and will bring the company approximately $711 million in revenue.

Market analyst Jesse Myers said that the annual 11.8% dividend distributed to investors from the latest offering suggests that Strategy can now siphon investors from the bond market, which only offers 4.2% interest.

Strategy’s most recent BTC purchase occurred on March 17, when the company acquired 130 BTC, valued at roughly $10.7 million, bringing its total holdings to 499,226 BTC, valued at $41.8 billion.

The March 17 acquisition was the company’s smallest purchase on record and followed a three-week break in buying. However, Strategy co-founder Michael Saylor has signaled that the company will raise more debt and sell more equity to fuel its accumulation of Bitcoin.

Strategy’s Bitcoin purchases so far in 2025. Source: SaylorTracker

Related: Michael Saylor pushes US gov’t to purchase up to 25% of Bitcoin supply

On March 10, Strategy announced it would periodically sell shares of its 8% Series A perpetual strike preferred stock as part of its plan to raise an additional $21 billion to buy more Bitcoin.

The company followed through on March 18 by announcing a tranche of 5 million shares in Series A perpetual preferred stock to raise additional capital.

Data from SaylorTracker shows the company is still up approximately 26% all-time on its investment and is sitting on over $8.6 billion in unrealized gains despite the recent market downturn.

However, shares of Strategy declined by over 26% in early March since their highest point in January 2025 and plummeted by over 44% since the all-time high of roughly $543 reached on Nov. 21.

Strategy price action and analysis. Source: TradingView

Shares of Strategy are currently trading at around $299, up by 29% from the recent low of $231 recorded on March 11.

The company’s inclusion in the Nasdaq 100, a weighted stock index that tracks the top 100 companies by market capitalization on the tech-focused stock exchange, injected fresh capital flows into the company but also exposed it to broader downturns in the tech market.

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