Turkish Ride-Hailing Giant Marti Announces Crypto Treasury Strategy, Allocates 20% to BTC

Marti Technologies, an Istanbul-based ride-hailing firm, announced that 20% of its cash reserves are allocated to Bitcoin. As a part of its new crypto treasury strategy, the app plans to increase crypto holdings to 50%.

Marti is also considering accumulating other digital assets, including Ethereum and Solana, the company said Tuesday. The company plans to purchase these crypto assets as potential long-term stores of value and as a hedge against systemic financial risks.

The cryptos will be custodied through a “regulated, institutional-grade custodian,” the firm noted.

“Our decision to allocate capital to crypto assets acknowledges our belief that Bitcoin and other digital assets have proven their ability to store value alongside hard currencies and gold over the last several years,” said CEO Oguz Alper Oktem.

Marti joins the flurry of companies ploughing cash into tokens. Since June, 98 companies have announced plans to raise over $43 billion to buy Bitcoin and other cryptocurrencies, crypto advisory firm, Architect Partners, noted. Inspired by the top BTC corporate holder, Strategy (formerly MicroStrategy), these companies aim to accumulate more BTC per outstanding share over time, rather than simply tracking BTC’s price.

Michael Saylor’s Strategy currently holds 628,791 BTC, per Bitcoin Treasuries data. The BTC powerhouse recently closed the largest US IPO of 2025, raising $2.521 billion.

Industry skeptics note that the rush of companies buying crypto is a sign the market is overheating. “The rise of corporate treasury allocations to Bitcoin is significant, but it shouldn’t be about chasing trends or building oversized positions,” Seamus Rocca, CEO of Xapo Bank, told Cryptonews.

“It is vital to remember that firms like Strategy and Metaplanet represent high-conviction outliers, headline grabbers with bold strategies that align with their unique business aims. For most, a more measured approach will be better suited,” he said. “One grounded in long-term belief, not short-term reliance on volatility.”

The news arrives at a time when the Turkish crypto market has seen remarkable growth in recent times. The country has seen over half of its population holding crypto, according to a KuCoin survey.

Further, Turkey’s inflationary environment has significantly boosted the use of stablecoins over the past years. Last year, the USDT-TRY was the largest trading pair by volume on Binance with more than $22 billion, according to Kaiko Research.

However, Turkey recently implemented stricter rules for crypto exchanges and investors. The new comprehensive guidelines cover establishment, operations, capital adequacy, and customer protection measures.

The strict crypto oversight by Turkey’s Ministry of Treasury and Finance is a plan to clamp down on illicit financial activities. Besides, the new regulation imposes a delay on crypto asset withdrawals. Any crypto purchased, exchanged, or deposited will be subject to a 48-hour waiting period before it can be withdrawn.

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