Blockchain.com Taps Polymarket to Capture Event-Trading Demand Inside Its Brokerage App

Blockchain.com has partnered with Polymarket, bringing prediction market trading directly into its brokerage app. The integration allows eligible Blockchain.com users to trade on real-world outcomes without moving funds to a separate prediction platform.

For the company’s 43 million verified users, event contracts become available alongside the digital assets they already hold and manage.

Capturing World Cup Momentum

The partnership coincides with a sharp rise in event-based trading volumes. According to the announcement, Polymarket has generated more than $4.2 billion in volume across global football matches during the current tournament cycle, with total football-related volume exceeding $5 billion over the past year.

Major sporting events have become the largest trading periods for prediction markets. By integrating Polymarket directly into its brokerage app, Blockchain.com allows users to participate without transferring funds to a separate platform.

“Partnering with Polymarket allows us to instantly expand our feature set into the fastest-growing sector of crypto at the exact moment global interest is hitting its peak,” said Peter Smith, CEO of Blockchain.com.

Keeping Trading Inside the Platform

The integration places prediction markets alongside crypto trading inside the same account. Rather than opening a separate prediction market account, eligible users can access event contracts through an environment where they already buy, sell and hold digital assets.

For Polymarket, the partnership provides access to Blockchain.com’s existing customer base. “Through this partnership, eligible Blockchain.com users can access the world’s largest information market inside the platform where they already manage digital assets,” said Shayne Coplan, Founder and CEO of Polymarket.

What Brokers Should Take From It

The partnership continues a pattern already visible across the industry. Coinbase, Robinhood and other platforms have also been integrating prediction markets into broader trading environments rather than offering them through standalone products.

For brokers, the account that already holds client assets is becoming an increasingly important distribution point for new trading products.

Prediction markets can now be offered alongside crypto trading without requiring users to move funds elsewhere.