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How a Perfume DAO Crafted a 'Scent of the Metaverse'

Rook Perfumes founder Nadeem Crowe and Melissa Gilmour of Web3 creative agency Lily & Piper join Stephen Graves to talk about how they created a fragrance with a DAO and brought it to the shelves of London department sto...

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Archive context

Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

How a Perfume DAO Crafted a 'Scent of the Metaverse'
Rook Perfumes founder Nadeem Crowe and Melissa Gilmour of Web3 creative agency Lily & Piper join Stephen Graves to talk about how they created a fragrance with a DAO and brought it to the shelves of London department store Harvey Nichols.

Why this matters

This blockchain story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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