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Blockchain Decrypt

How Adidas Jumped Into Web3 and What It Plans Next

Adidas Web3 lead Erika Wykes-Sneyd told Decrypt's Dan Roberts the story of what prompted Adidas to get into crypto (it involves Elon Musk), what the brand has done so far with NFTs tied to physical apparel, and what it's...

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Archive context

Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

How Adidas Jumped Into Web3 and What It Plans Next
Adidas Web3 lead Erika Wykes-Sneyd told Decrypt's Dan Roberts the story of what prompted Adidas to get into crypto (it involves Elon Musk), what the brand has done so far with NFTs tied to physical apparel, and what it's considering next—including token-gated sneaker drops.

Why this matters

This blockchain story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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Read on Decrypt

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