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How brands can transform loyalty programs with Web3: Polygon Labs

Polygon researchers argued that brands could use Web3 data to create more targeted products, services and marketing campaigns.

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

How brands can transform loyalty programs with Web3: Polygon Labs

Polygon researchers argued that brands could use Web3 data to create more targeted products, services and marketing campaigns.

Why this matters

This blockchain story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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