Media Empire Fox Corporation Mentions Polygon Blockchain To Power New Verification System

It has been revealed the fact that the media empire Fox Corporation mentioned Polygon blockchain to power a new verification system. Check out the latest reports about this below.

Fox Corporation has teamed up with the Polygon (MATIC) ecosystem to introduce a new protocol for media provenance.

Polygon Labs has announced a partnership with the media giant to launch Verify, a system that uses the transparency of blockchain to verify the authenticity and identity of media content in the era of artificial intelligence (AI) and deepfakes.

“Today, Fox Corporation has taken a step to address this issue, publicly releasing a beta version of Verify, an open source protocol meant to establish the history and origin of registered media, and built on Polygon PoS.

On Verify, publishers can register content to prove origination. Individual pieces of content are cryptographically signed onchain, allowing consumers to identify content from trusted sources using the Verify Tool.

Fox Corp launched a closed beta of Verify on August 23, coinciding with the first Fox News GOP debate. To date, 89,000 pieces of content, spanning text and images, have been signed to Verify, from Fox News, Fox Business, Fox Sports, and Fox TV affiliates.”

Advancements in AI technology have led to the widespread use of AI-generated content in forms like articles, audio, and images. However, verifying the authenticity of such content has become a challenge.

To tackle this issue, researchers at Polygon Labs are developing a blockchain infrastructure that will facilitate transparent verification of the integrity of AI-generated content.

“Verify was developed in-house by the Fox Technology team and is built on Polygon PoS due to its fast, easy, and affordable transactions.

With this technology, readers will know for sure that an article or image that purportedly comes from a publisher in fact originated at the source.

Additionally, Verify establishes a technical bridge between media companies and AI platforms. With its Verified Access Point, Verify creates new commercial opportunities for content owners by utilizing smart contracts to set programmatic conditions for access to content.”