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Prada Group Uses Blockchain Technology to Verify Authenticity of Products

Prada Group, the parent company of Miu Miu, has embraced high-tech solutions like blockchain technology to combat counterfeit products. The company, in cooperation with the Aura Blockchain Consortium, has launched blockc...

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

Prada Group Uses Blockchain Technology to Verify Authenticity of Products
Prada Group, the parent company of Miu Miu, has embraced high-tech solutions like blockchain technology to combat counterfeit products.
The company, in cooperation with the Aura Blockchain Consortium, has launched blockchain services that allow customers to verify the authenticity of their purchased products, according to a Wednesday report from Bloomberg. ...
Read More: Prada Group Uses Blockchain Technology to Verify Authenticity of Products

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This blockchain story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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