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The Entire Luxury Industry Is About to Embrace Blockchain, Says Aura CEO

Luxury brands, in part thanks to a new EU law, are set to embrace on-chain digital passports connected to their products. The Aura Blockchain Consortium is leading that charge.

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

The Entire Luxury Industry Is About to Embrace Blockchain, Says Aura CEO
Luxury brands, in part thanks to a new EU law, are set to embrace on-chain digital passports connected to their products. The Aura Blockchain Consortium is leading that charge.

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This blockchain story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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