Bitpanda Targets British Investors: 600+ Cryptoassets Now Live, Arsenal Onboard

Bitpanda, Europe’s leading cryptoasset platform, announced on Thursday that it has officially launched in the UK, giving British investors access to more than 600 cryptoassets.

In a press release shared with CryptoNews, the firm said UK-based users will be able to trade a range of assets, from major cryptocurrencies like Bitcoin and Ethereum to emerging tokens and stablecoins.

“The UK is a global financial hub, and home to investors who are financially literate and tech-savvy,” said Eric Demuth, co-founder and CEO of Bitpanda.

“Demand for cryptoassets is rising rapidly, and we’re here to meet it. We believe the UK will grow to be one of our largest markets in the next two years. Today’s launch is just the beginning,” Demuth added.

@Arsenal x @Bitpanda_global
What a great partnership to kick off UK market entry today.
Now I’ve got two more reasons to visit London more often. pic.twitter.com/WmxexneDLw

Bitpanda said its platform is designed to focus on security, simplicity, and a user-first experience and seeks to set a new standard for cryptoasset investing in the UK.

In addition to its retail services, Bitpanda said it is introducing its B2B infrastructure arm, Bitpanda Technology Solutions (BTS), to the UK market.

BTS allows banks, fintechs, and cryptoasset platforms to develop and offer their own cryptoasset products through white-label integration. The tech is being used by institutional partners, including Deutsche Bank, Société Générale, Raiffeisen, and LBBW.

Bitpanda also appointed Pantelis Kotopoulos as UK country director. Backed by a local team, Kotopoulos will focus on building Bitpanda’s market share and improving its user experience for British customers.

“UK investors deserve a platform that matches their ambition,” Kotopoulos said. “At Bitpanda, we’ve built a platform that does exactly that—with more assets, a better and more intuitive user experience.”

As part of its UK launch, Bitpanda said it has entered into a global multi-year partnership with Arsenal Football Club, becoming the club’s Official Crypto Trading Partner.

For the bigger goal.@Bitpanda is excited to be the Official Crypto Trading Partner of @Arsenal, united by a shared mentality of ambition and a commitment to long-term success.

Together, we aim to push boundaries, inspire greatness, and achieve the extraordinary.

The best… pic.twitter.com/RizRIezr29

This collaboration will focus on raising awareness and understanding of digital assets among Arsenal’s fan base, providing education and tools to help supporters engage with their finances securely and responsibly.

Earlier today, Binance, the world’s largest cryptocurrency exchange, announced that it has restored access to its full suite of Binance Earn products for qualifying UK Professional Users.

This follows clarification in UK financial regulation, confirming that staking is exempt from being classed as a collective investment scheme, and a review of how exemptions under the Financial Promotions Order and the Promotion of Collective Investment Scheme Order apply.

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