Connecting The Unconnected: World Mobile Welcomes New CMO

We’re living in times during which Internet connection, banking, and other forms of staying connected to the world are crucial.

This makes it even sadder to learn that not all people can benefit from these things that we usually take for granted.

More entities want to bring such benefits to people all over the world and the latest important move regarding connecting the unconnected is made by World Mobile.

World Mobile is the global blockchain-based mobile network that is making massive efforts to push connecting the unconnected.

The firm just hired Steve James, the former head of the mass segment marketing at Vodafone, as its new CMO.

James is the one who introduced a progressive transformation in Vodafone’s mass-market proposition that triggered a revenue boost and a high number of active users.

He was able to bring record-breaking advent to an extremely strong team at World Mobile – the firm that made waves via its massive efforts to bring connectivity to millions of people all over the globe.

CEO of World Mobile, Micky Watkins, stated the following:

“Our goal has always been to achieve mass adoption. Right now, around the world, over 3 billion people have no access to the internet, banking, or digital identities because traditional, old-school networks think it’s too expensive to do anything about.”

He also explained the fact that the Internet is inaccessible to most of the world, and this is one of the reasons for which the firm boosts efforts to connect the unconnected.

As the official press release notes, James comes with experience as “Marketing Director at giffgaff Gameplan, Head of Mass Segment at Vodafone, Head of Brand and Advertising at Tesco Mobile, and Head of Pay & Go at 02, helping these companies to stay strong and develop the market share and user base.”

It’s also important to note the fact that this is James’s first step into the blockchain industry. James stated the following about his future at World Mobile:

“I’m very excited to join the World Mobile team. Not only are they combining humanitarian goals with a decentralized ethos that gives back to its users, but they’re the only challenger brand in the space that’s offering a radically new and fairer approach to telecoms. Honestly, it feels like the first step forward the industry has made in decades.”

He continued and revealed:

“Airbnb and Uber’s sharing economies turned entire industries on their heads and World Mobile is doing the same for telecoms, letting people earn and change the world at the same time.”

The firm is seeing massive success these days as the blockchain-mobile network enjoys partnerships with the Zanzibar government, IOHK, and Fulham FC.

It’s also essential to note that the firm gained membership in ITU and telecoms licenses in Tanzania and Zanzibar.

World Mobile is seeing a successful growth period, and this is the best time during which James could have entered the company as CMO.

The company will benefit from his tremendous industry experience, high passion for customer experience, and more. He’ll definitely help boost the company to the very top of the blockchain.