Crypto Exchange Taps 650 Million Users With New Payment Options

The crypto exchange and Web3 company Bitget has announced the integration of Apple Pay and Google Pay into its platform, enabling users to convert fiat currency to cryptocurrency within 30 seconds. This move is part of Bitget's strategy to enhance accessibility and streamline the crypto purchasing process for more than 650 million users.

Bitget Expands Payment Options with Apple Pay and Google Pay Integration

The integration allows Bitget users to buy cryptocurrencies using over 140 fiat currencies across 100+ digital assets. By incorporating these widely-used payment methods, Bitget aims to tap into a combined user base of Apple and Google payments services, potentially accelerating crypto adoption among new audiences.

“We're enabling broader masses and newer audiences to interact with crypto,” Gracy Chen, CEO of Bitget, stated. “By offering popular payment options, we are making crypto purchases instant and easy. This integration is another step towards our vision of an equitable future world driven by crypto's evolution.”

The new payment options complement Bitget's existing payment gateway, which includes services like Advcash, Banxa, and Mercuryo. This expansion follows the company's recent efforts to broaden fiat gateway support in the Middle East, Africa, and Southeast Asia.

Apple Pay and Google Pay offer enhanced security features and allow for quick purchases via smartphones. Over 500 million people worldwide use Apple Pay, while 150 million use Google Pay.

Bitget Gains Momentum in Crypto Market

Following the appointment of Hon Ng as Chief Legal Officer, Bitget has continued to make strides in the cryptocurrency industry. The exchange has seen significant growth and expansion in key markets.

In Japan, Bitget Wallet experienced a notable surge in adoption during the second quarter of 2024. New user signups increased by 34%, propelling the wallet to become the second most downloaded Web3 wallet in the country, trailing only behind industry leader MetaMask.

Bitget's performance metrics have also been impressive. Despite not being the largest exchange by total volume, the platform showed strong results from April to June. It ranked third in net capital inflow among competitors, with investors transferring $700 million to Bitget during this period. Additionally, overall activity on the exchange rose by nearly 50%, indicating growing user engagement and trust in the platform.

Established in 2018, Bitget serves over 25 million users in more than 100 countries and regions. The company has gained recognition for its copy-trading feature and has partnerships with notable figures such as footballer Lionel Messi and several Turkish national athletes.