Crypto.com Locks In Exclusive Crypto Deal with UEFA Champions League

Crypto.com and UEFA announced today (Wednesday) a new multi-year partnership, making Crypto.com the first and exclusive global cryptocurrency platform partner of the UEFA Champions League. Under this agreement, Crypto.com will serve as an official global sponsor for the league.

Unveiling UEFA Partnership

The partnership includes efforts to enhance fan engagement by creating specific experiences at matches. Both organizations plan to focus on integrating football and cryptocurrency through in-stadium activations, broadcast features, and advertising campaigns.

The first instance of this collaboration will be seen at the UEFA Super Cup on August 14, 2024, where Crypto.com’s branding will be displayed.

“This exclusive partnership with one of, if not the most popular leagues in the world, the UEFA Champions League, represents a significant step in our journey of engaging consumers through the most iconic global sporting events,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com.

“We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet,” shared Kalifowitz.

https://t.co/VhHU6O9FMp Becomes Official Sponsor of UEFA Champions Leaguehttps://t.co/GoF6RpbwRj

Meanwhile, Crypto.com has been approved by the Central Bank of Ireland to operate as a Virtual Asset Service Provider, as reported by Finance Magnates. This approval enables Crypto.com to broaden its services in Ireland, including crypto-to-fiat exchanges and fiat wallets.

Expanding Sports Presence

This sponsorship is part of Crypto.com's efforts to expand its presence in sports and entertainment. The company has previously entered into partnerships, including deals with Formula 1, UFC, and FIFA, as well as securing naming rights for the Crypto.com Arena in Los Angeles.

“We are thrilled to announce our new partnership with Crypto.com, one of the foremost supporters of some of the biggest sports teams and events in the world,” said Guy-Laurent Epstein, UEFA marketing director.