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Gucci becomes first major brand to accept ApeCoin payments

Gucci has ramped up its Web3 initiatives by allowing crypto nerds to purchase its products with ApeCoin in its stores, adding to a list of 12 other digital assets it accepts for payment.

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

Gucci becomes first major brand to accept ApeCoin payments

Gucci has ramped up its Web3 initiatives by allowing crypto nerds to purchase its products with ApeCoin in its stores, adding to a list of 12 other digital assets it accepts for payment.

Why this matters

This cryptocurrency story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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