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Gucci Goes APE: Luxury Brand Adds Bored Ape Yacht Club Token as Payment Option

After adopting Bitcoin and Ethereum, and making NFT and metaverse plays, Gucci is apeing in.

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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.

Gucci Goes APE: Luxury Brand Adds Bored Ape Yacht Club Token as Payment Option
After adopting Bitcoin and Ethereum, and making NFT and metaverse plays, Gucci is apeing in.

Why this matters

This cryptocurrency story adds another data point to the current market tape and is useful when read alongside nearby source coverage.

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