Justin Sun, the crypto entrepreneur behind the Tron blockchain, has joined the Trump family's crypto project, World Liberty Financial (WLFI), as an adviser. This comes days after Sun invested $30 million in WLFI tokens.

World Liberty Financial aims to become an important player in the evolving DeFi space, with Sun at the helm. This is despite facing challenges in meeting its ambitious fundraising goals.

US-dollar Pegged Stablecoins

Sun's $30 million investment has made him the largest investor in the Trump-backed decentralized finance initiative, Bloomberg reported. The project aims to bring stability to the cryptocurrency market through US dollar-pegged stablecoins. However, the project has struggled to attract substantial investor interest since its launch.

Sun's commitment has reportedly provided a significant boost in terms of capital and credibility. In a post on social media, Sun expressed his belief in America's growing role as a blockchain hub, adding that Bitcoin owes it to Donald Trump.

🦅☀️ Exciting Announcement! ☀️🦅We’re honored to welcome @justinsuntron as an advisor to World Liberty Financial (WLFI)!Justin is the founder of @TRONDAO, an advisor to @HTX_Global, and a supporter of @BitTorrent. A graduate of the University of Pennsylvania, he recently won… pic.twitter.com/wJD24nztab

— WLFI (@worldlibertyfi) November 26, 2024

Additionally, Sun mentioned that the partnership is not politically motivated but centered on the potential of decentralized financial systems to innovate and transform traditional finance. WLFI echoed these sentiments, noting that Sun's experience and insights would be crucial in pushing the project forward.

Promoting USD Adoption

World Liberty Financial aims to enhance the adoption of US-dollar stablecoins to ensure that the dollar remains the dominant currency in the global settlement system.

The platform has so far reportedly partnered with Aave, a prominent DeFi platform, to create an application to drive stablecoin adoption. Despite its lofty goals, WLFI's token pre-sale raised just $8 million on the first day, falling short of its original $300 million target.

Trump Crypto Project World Liberty Plans to Issue Stablecoin, Sources Say (via @decryptmedia) https://t.co/UrMN4tEhKZ

— jonnycomp (@jonnycomp344502) October 29, 2024

Additionally, due to regulatory challenges, the project has limited its token sales in the US, focusing on offshore markets for now. WLFI is led by the Trump family, particularly Donald Trump, who serves as the project's chief crypto advocate, alongside his sons Eric, Donald Jr., and Barron.

However, the project insists that its goals are centered on innovation and financial freedom rather than political influence. Sun, known for his bold moves in the crypto world, brings capital and a wealth of experience in blockchain technology and decentralized applications.

This article was written by Jared Kirui at www.financemagnates.com.