Leading Supermarket Chain in Croatia Introduces Crypto Payments

Customers of the largest supermarket chain in Croatia will be able to pay with cryptocurrency for their orders in the retailer’s online shop. The company plans to soon offer the crypto payment option also at its physical stores throughout the country.

Croatia’s supermarket chain with the largest number of stores, Konzum, is now accepting cryptocurrency for groceries and other items sold through its online shopping platform. Starting from Dec. 1, customers can buy any of the 12,000 listed products using nine major cryptocurrencies: bitcoin (BTC), ether (ETH), bitcoin cash (BCH), EOS, DAI, XRP, XLM, and the stablecoins USDT and USDC.



“The introduction of cryptocurrency payments is another indicator that Konzum is constantly monitoring global trends, introducing innovations and setting the standard in the retail sector,” said Uroš Kalinić, member of the Management Board of Konzum responsible for finance and IT. Noting the chain’s decades-long history as a leader in terms of business results and technological achievements in Croatia, the representative added:

We are proud to be leaders in another area that is rapidly developing and dictating the future.

The cryptocurrency payments have been enabled by the Croatian payment processor Paycek, a platform developed by the local fintech company Electrocoin. The integration with Konzum’s online store allows buyers to select a desired coin and complete the payment by scanning a generated QR code.

Once the transaction is finalized, shoppers will receive a confirmation email from the Paycek system and Konzum will send them an invoice. As crypto prices can be quite volatile, Paycek will guarantee users a temporarily fixed exchange rate.



The new payment method is currently only available for online orders. However, Konzum said in the announcement published on Wednesday that it intends to also introduce crypto payments at its stores across Croatia in the near future.

Paycek has so far facilitated the adoption of cryptocurrencies by various other businesses in the country. In September, Croatian e-bike company Greyp Bikes integrated crypto payments into its online billing system to allow enthusiasts to purchase high-tech cycling products using digital coins. Earlier this year, more than 40 Tifon gas stations started accepting cryptos using the services of Paycek.

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