McDonald’s Metaverse Moves: 11 Trademark Applications for 'Virtual Restaurant' & Virtual Goods
American fast-food behemoth McDonald’s is the latest major brand to make a move into the metaverse by filing no fewer than twelve trademark applications on February 4, eleven of which make direct references to virtual re...
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Older archive item. Useful for background and entity history, but not a fresh market-moving signal.
American fast-food behemoth McDonald’s is the latest major brand to make a move into the metaverse by filing no fewer than twelve trademark applications on February 4, eleven of which make direct references to virtual restaurants, cafes, concerts, and other virtual services, goods, and events.
Trademark attorney and founder of Gerben Intellectual Property Josh Gerben first brought up the applications on Twitter, pointing out 10 applications filed by the fast-food chain....
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