Newcastle United Signs Multi-Year Crypto Exchange Deal

Newcastle United has entered a multi-year partnership agreement with cryptocurrency exchange BYDFi, adding another digital asset company to the growing list of crypto sponsors in English football.

Newcastle United Partners with Crypto Exchange BYDFi

The deal makes BYDFi the Premier League club's official cryptocurrency exchange partner. Terms of the agreement were not disclosed by either party.

The partnership comes as Newcastle United continues building its commercial portfolio following the Saudi-backed takeover in 2021. The club has been working to expand its international presence, particularly in Asian markets.

🎉 We are thrilled to announce our partnership with @NUFC BYDFi has become Newcastle United’s Exclusive Official Crypto Exchange Partner, in a shared commitment to innovation, integrity, and long-term value for supporters and users worldwide.As Official Partner of Newcastle… pic.twitter.com/HiANyZBwrn

For Newcastle, this is not the first partnership with companies from the retail trading sector. Last year, the club added broker VT Markets to its partners, while a few years earlier Israeli fintech eToro was among its main sponsors.

Newcastle has also previously worked with crypto firms, including a 2019 deal with trading company StormGain, whose logo appeared on the sleeves of the club’s match jerseys.

BYDFi, which launched in 2020, claims to serve over one million users across more than 190 countries and territories. The Seychelles-based platform offers cryptocurrency trading services for retail investors.

Growing International Audience

Newcastle United's Chief Commercial Officer Peter Silverstone highlighted the club's recent growth metrics in announcing the deal. He noted that since the 2021-22 season, the club's broadcast audience ranks second among European clubs, while it attracts the fifth-highest Premier League television audience in the Asia-Pacific region.

"We're excited to welcome BYDFi to the Newcastle United family," Silverstone said. "Our club has seen incredible growth in recent years... This partnership gives BYDFi a fantastic platform to connect with our supporters around the world."

The club also reported being the fastest-growing Premier League team on social media last season, though specific follower numbers were not provided.

BYDFi Co-founder and CEO Michael Hung described the partnership as aligned with the company's expansion goals. "Partnering with one of Europe's biggest clubs shows our ambition to continue our growth and reach new audiences," Hung said.

Crypto Partnerships in Football

The Newcastle-BYDFi deal reflects the continued interest from cryptocurrency companies in football sponsorships, despite increased regulatory scrutiny in recent years. Several other football clubs clubs have signed similar partnerships with digital asset firms.

Earlier this year, Italy’s Juventus partnered with Tether, while Bitpanda joined the group of sponsors of FC Basel. At the same time, Crypto.com increased its sports promotion spending to more than $200 million.

According to data collected by B2BINPAY, crypto funding in sports reached $565 million in the 2024/25 season, with 60 percent tied to football-related deals.

The partnership will involve BYDFi working to connect with Newcastle's global fanbase through digital finance tools and experiences, though specific details of fan-facing initiatives were not outlined in the announcement.

Newcastle United currently sits in mid-table in the Premier League after significant investment in player transfers following the ownership change. The club has been building its commercial partnerships as part of broader revenue diversification efforts.