SUI Rallies 10% After Securing Deal With Trump Finance Arm

World Liberty Financial (WLFI), a DeFi group linked to US President Donald Trump, has added Sui (SUI) to its strategic reserves. The move is part of WLFI’s strategy to develop a broad portfolio that supports blockchain-based financial solutions.

Since its introduction in September 2024, WLFI has established a strong influence in the cryptocurrency space. Wrapped Bitcoin (wBTC) and Ethereum (ETH) are already in its reserve, and Sui is the latest addition.

Donald Trump Jr. and Eric Trump, Web3 ambassadors, lead the initiative. Barron Trump, the president’s youngest son, is also participating and referred to as a “DeFi visionary.” Their objective is to promote stablecoins and other decentralized financial technologies.

BREAKING — we’re extremely excited to announce a partnership with @worldlibertyfi, a Donald J. Trump-inspired pioneering DeFi protocol, rooted in a shared vision for a more open and transparent financial world.

As part of this collaboration: WLFI will include SUI in their… pic.twitter.com/7J1gB0EbS4

— Sui (@SuiNetwork) March 6, 2025

Sui, developed by Mysten Labs, is recognized for its fast transactions and ability to scale effectively. It was built to support a large number of users while remaining cost-effective, making it an excellent choice for financial applications.

The fact that WLFI added SUI to its stockpile shows that it has faith in the future of blockchain technology. The group is dedicated to keeping a wide range of digital assets and supporting important Web3 projects.

In his role as WLFI’s Web3 Ambassador, Eric Trump was genuinely excited about the alliance. He said that the blockchain’s roots in American innovation and the company’s ability to grow were two things that stood out to him.

Sui just partnered with World Liberty Financial, a Trump-backed DeFi protocol, leading to a surge in the token.

Sui will integrate its layer 1 blockchain with WLFI’s financial strategies, enhancing their strategic token reserve to support DeFi projects.

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— The Defiant (@DefiantNews) March 6, 2025

Co-founder and CEO of Mysten Labs—the company behind Sui—Evan Cheng was hopeful about how the alliance would transform asset preservation and usage worldwide.

He said everyone shared the same objective: giving individuals back control over their financial resources and digital presence.

Meanwhile, the news of the partnership announcement gave the token some boost, rising 10% in the last 24 hours, data from Coingecko shows. The collaboration was praised by investors who saw it as a major endorsement of the blockchain’s technology and importance in WLFI initiatives.

This agreement enhances Sui’s position in the DeFi market. As a relatively new project, WLFI benefits from aligning with a strong blockchain like Sui, helping to strengthen its market presence.

WLFI and Sui are expected to continue collaborating on blockchain-based financial solutions. While specific plans have not been disclosed, the addition of Sui to WLFI’s reserves suggests a deeper partnership in the future.

Featured image from Pexels, chart from TradingView