Adidas Steps Into the Metaverse by Partnering With NFT Projects Bored Ape Yacht Club, Punks Comic

The German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas AG is teaming up with the non-fungible token (NFT) brands the Bored Ape Yacht Club, and the comic series Punks Comic. Adidas revealed last week that the company partnered with Coinbase and believes the metaverse is one of the most “exciting” developments in digital.

Adidas wants the world to know it is entering the world of blockchain technology and metaverse collectibles in a big way. On December 2, the company’s Twitter account announced that it teamed up with the cryptocurrency investor Gmoney, the Bored Ape Yacht Club (BAYC) NFT project, and Punks Comic.

“Today we leap Into The Metaverse with [Bored Ape Yacht Club], [Gmoney] & [Punks Comic]. It’s time to enter a world of limitless possibilities,” Adidas wrote on Thursday. The tweet was liked over 8,000 times and retweeted more than 4,000 times. The tweet also leads to a web portal called Adidas Metaverse which says:

It’s happening. Gmoney, Punks Comic and the Bored Ape Yacht Club lead Adidas into the Metaverse. Let’s go.

The company has also updated its Twitter profile picture with a BAYC image. Adidas purchased Bored Ape Yacht Club #8,774 which was last sold for 46 ether or $156K at the time of settlement. The BAYC has heart-shaped sunglasses, a gold hoop for earrings, a “bored” look, a fisherman’s hat, and blue fur. In the recent Adidas tweet, the company has the BAYC sporting a yellow Adidas jacket with the classic three-stripe design.

#NewProfilePic pic.twitter.com/Dve8TbXT9k

— adidas Originals (@adidasoriginals) December 2, 2021

The address that purchased the BAYC holds 13 different NFTs from 11 unique collections according to dappradar.com stats. If Adidas is the owner of the wallet, it also owns Punks Comic: “The Hunt for the Lost Robbies” which was purchased for 6.95 ether. The Punks Comic and the recently purchased BAYC #8,774, are the most expensive NFTs in the wallet. The other NFTs held in the wallet that holds BAYC #8,774, are between $17 to $549 in floor value per NFT.



It has not yet been revealed when the BAYC and Adidas merged NFTs will be issued and released to the public. During last week’s reveal, Adidas detailed it was partnering with the crypto exchange giant Coinbase but also explained it was working with The Sandbox virtual blockchain world. The complete details of The Sandbox collaboration has yet to be revealed as well.



The company’s main competitor Nike revealed this month the business is also focused on the metaverse. On November 18, Nike published a blog post about “Nikeland,” which explained it has established itself in the virtual world Roblox. Nikeland on Roblox aims to be a “place where competition and creativity are abundant for all.”

What do you think about Adidas stepping into the Metaverse in recent times? Let us know what you think about this subject in the comments section below.